ELC TOYS

Make early learning fun with the Early Learning Centre Pink Magnetic Learning Playcentre. Packed with over 100 magnetic letters, numbers, and symbols, this portable learning set helps children practise spelling, counting, simple sums, drawing, and writing through hands-on play. The detachable blackboard and chalk...

Children will love learning more about their prehistoric friends with the Awesome Animals Eggosaurus toy. Each brightly colored egg hides a surprise soft baby dinosaur, making every unboxing full of excitement. Kids could discover a blue Raptor, green T-Rex, red Triceratops, or orange Stygimoloch—though...

Get ready for an intergalactic adventure with Disney’s Stitch Sticki Rolls Collection! In collaboration with Disney, Sticki Rolls brings Stitch’s lovable antics and Hawaiian vibes to wearable sticker fun. Kids can pull, stick, and share 120 limited-edition Stitch-themed stickers, perfect for collecting and creating....

Give children a fun way to explore creativity, games, and time-telling with the VTech Kidizoom Smart Watch DX4 Pink. Designed for kids aged 4 years and above, this rechargeable smartwatch features dual cameras for photos and videos, a large high-resolution screen, splash-proof design, games,...

Unleash the fun with the Labubu The Monsters Blind Box – Big Into Energy! Each blind box contains one surprise vinyl figure featuring Labubu’s signature energetic expressions and dynamic poses. Crafted from high-quality materials, these original designer toys are perfect for collectors, pop art...

Discover ZipString – the revolutionary toy that combines science, creativity, and endless fun for kids, teens, and adults alike! Using the unique balance of gravity, tension, and buoyancy, ZipString makes ropes fly through the air, defying inertia and creating mind-blowing tricks. Thanks to its...

The PAW pups are here in a fun, extra-squishy new shape! Bring home your favourite PAW Patrol heroes for cuddly rescue missions at home, now softer and squishier than ever. Each huggable plush features the beloved pups in their classic uniforms with adorable minimalist...

Introduce your little one to a world of multisensory exploration with this set of 5 brightly colored tactile balls shaped like different animals. Each ball features unique textures and sizes, designed to stimulate sight, touch, grip, and manual skills while encouraging independent play. Made...

Meet your baby’s first friend — the Schoolboy Puppy Sister plush toy! Soft, cuddly, and dressed in a charming pink outfit, this adorable companion features a glowing heart button that plays over 80 melodies, educational sounds, phrases, and songs. Designed to introduce little ones...

Get ready for explosive spinning action with the Takara Tomy Beyblade Beybattle Burst Energy Uprising 4pack-B S5. This complete starter set includes four dynamic tops—Flare Dragon D5 (Stamina), Eclipse Genesis G5 (Defense), Cosmic Valtryek V5 (Stamina), and Achilles A5 (Balance)—each designed for a different...

Unleash unlimited creativity! PicassoTiles brings together the world’s two most beloved construction toys into one ultimate set. The 333-piece Magnetic Brick & Magnetic Tile Combo features 30 magnetic brick tiles, 250 building bricks, 50 magnetic tiles in various shapes, and 2 action figures, offering...

Let kids bounce, jump, and play for hours with the Bestway® Bouncestastic Bouncer! Perfect for active fun, this compact bouncer provides a safe and engaging space for children to enjoy energetic play. Its durable construction ensures long-lasting use, while the colorful design keeps kids...

Meet Aspen, the cuddly and adventurous Yeti who’s always ready to explore the frosty wilderness! With thick snowy-white fur and a heart full of bravery, Aspen inspires friends to embrace the thrill of adventure and discover new wonders. Perfect as a loyal companion, Aspen...

Inspire curiosity and a love for science with the Discovery #MINDBLOWN Planetarium Space Projector – the perfect blend of fun, education, and exploration. Designed to replace screen time with an engaging STEM activity, this projector lets children explore stars, galaxies, planets, and spaceships right...

Kickstart your Hot Wheels collection with the Hot Wheels 5-Car Packs! Each pack includes five 1:64 scale die-cast vehicles, featuring exciting designs and unifying themes for endless racing and imaginative play. Perfect for collectors and kids alike, these themed packs make it easy to...

Invite a roar some new pal to playtime with Dylan, the 30cm Friendship Dinosaur from the Snuggle Buddies range. Dylan the dinosaur is such a cute new friend perfect for cuddles and snuggles. Children will love this Dino's super-soft fabric and friendly expression. Whether...

Unleash the excitement of science at home with the Experimake Sparkling Crystal Wonders playset! Perfect for curious minds, this kit lets children grow colourful crystals and explore the fascinating world of chemistry. Simply follow the instructions, add the growing powders to the seed trays,...

Create a Fantasy World with Ready Steady Dough! The Nick Jr. Ready Steady Dough Unicorn Dreams Set is an enchanting playset for crafting a sparkling unicorn kingdom. With 6 pots of vibrant dough, mould trays, and tools, kids can bring their fantasy worlds to...

Stretch it, mould it, Bobble It! Get creative on the go with the Bobble It Keyring Buddies Craft Set. Use 6 vibrant neon colours to design and decorate fun, bobbly keyrings, then add googly eyes for extra personality. Once complete, attach to your bag,...

Children can pretend to be a doctor or nurse with the Early Learning Centre My Little Medical Case. This colourful wooden set includes everything little ones need to care for their patients, from checking temperatures to listening to heartbeats. They can bandage bumps, give...