ELC TOYS

Its time to discover music and sound with the Little Lot My First Musical Player.  Allow your little ones discover different tunes and musical sounds with this adorable music player. Whether its fun on the go or play time at home, little ones can...

Race into creative building fun with the LEGO City Go-Kart Racer Building Set. Designed for children aged 5 years and above, this colourful LEGO City set lets kids build two go-karts, add the driver minifigures, and create their own racing stories. With a winner's...

Introducing Sticki Rolls Sticki Bands Series 2 — the wearable, shareable sticker bracelets that turn stickers into fashionable accessories! Each Sticki Band bracelet holds 5 rolls of stickers, each with 10 unique kawaii-inspired designs. That’s 50 stickers plus 2 surprise MYSTERY Sticki Rolls inside,...

Bring bubbly fun to life with these Handheld Bubble Wands! Simply press the button to spin the wands and blow a stream of bubbles, complete with light-up effects for extra excitement. Each set includes a 4 oz. bottle of bubble solution, perfect for endless outdoor...

Inspired by the world’s greatest athletes, the KickerBall is a revolutionary soccer toy designed to help you master impressive tricks with ease. Its patent-pending design combines unique paneling and aerodynamic materials that channel air differently from a standard soccer ball, allowing you to swerve,...

Launch little imaginations into space with the Early Learning Centre Happyland Lift-Off Rocket Playset. Children can count down to blast off, explore space adventures, and create stories with the included astronauts, space dog, alien, and crater. With chunky figures, flashing lights, and rocket sounds,...

Create colorful masterpieces without any mess with the Crayola Color Wonder Magic Light Brush! This innovative paint set features a light-up brush that magically glows in the color being painted, bringing every artwork to life. Using special Color Wonder paints that only appear on...

Host the perfect teddy bear picnic with the Busy Me Picnic Playset, a charming 23-piece role play set designed to spark creativity and social interaction. Featuring plates, forks, cups, sweet treats, a jug, a picnic blanket, and a carry basket, this set is ideal...

Bend, Flex and Go with the colorful, glowing Starter Race Track from Totally Tracks. Ready, Steady, Glow! Build your very own 360 glowing track with this fun filled 160-piece set. The snap tracks are easy to assemble. Just click them together for fun glow...

Turn playtime into a fun shopping adventure with the Early Learning Centre Blue Cash Register. Designed for imaginative pretend shop play, this interactive toy lets children scan items, open the till, use the microphone, and pretend to take card payments with the chip-and-pin machine....

The Early Learning Centre Wooden Alphabet Blocks are a timeless learning toy designed to help little ones discover letters, numbers, colors, and shapes in a fun, hands-on way. With 26 chunky wooden blocks, each printed with letters and numbers on every side, children can...

Get ready for endless adventures with the Little Lot My First Ride On! Perfect for little explorers, this bright red and blue ride-on vehicle encourages active play indoors or outdoors. Children can scoot around using their feet or enjoy being pushed along by a...

Race into Disney Pixar Cars adventures with the Lightning McQueen and Mater Remote Control Twin Pack. This fun 1:32 scale RC car set includes two fan-favourite characters, each measuring approximately 14cm, with simple controls for easy racing play. With dual-frequency control, kids can drive...

Race into action with the Teenage Mutant Ninja Turtles Rad Rip Racers! These ripcord-powered vehicles feature your favorite TMNT characters—Leonardo, Michelangelo, Donatello, and Raphael—ready for high-speed fun. Simply insert the ripcord, pull the tab, and watch the Turtles zoom across the floor. Available in...

Celebrate the spirit of Euro 2024 with the Mondo Bioball Germany 23 cm! Perfectly sized for young players and recreational use, this eco-friendly soccer ball is ideal for schools, parks, and backyard games. Made from biodegradable materials, it combines sustainability with durable performance, ensuring...

Get ready for endless fun and excitement as your little one “Be Like Blippi!” This dress-up set lets children step into the playful world of learning and exploration inspired by their favorite character. Featuring Blippi’s signature orange bow tie, suspenders, hat, and glasses, kids...

Give young riders an exciting drifting experience with the Razor Crazy Cart Shift 2.0 Blue. Designed for kids aged 6 years and above, this electric drifting go-kart features simplified drift control, responsive steering, fixed incline rear caster wheels, and a parent-controlled top speed switch....

Get the party started with the Fisher-Price DJ Bouncin’ Beats musical toy! This lively dance partner features a motorized spring bottom that bounces and grooves to keep little dancers moving and giggling. With over 75 songs, sounds, and phrases, plus colorful lights and interactive...

The Early Learning Centre Bunny in Pink is a super-soft and cuddly first toy for newborns. With velvet-soft fur, long silky ears, and a fluffy tail, this adorable plush rabbit is perfect for snuggling and play. Presented in shimmering gift packaging with a ‘to...

Let your little one dive into fun with the Early Learning Centre Sensory Ball Pit! Perfect for hours of safe, hands-on play, this colourful ball pit encourages exploration, movement, and sensory development. Little ones can roll, sit, or post the included balls through the...