Due to the observation of Eid, all orders will be processed on April 2, 2025. However, all our stores will remain open! Visit us in person

About us

The Early Years Early Learning Centre was established in 1974 by John Beale, whose vision was born out of a personal frustration – he simply couldn’t find sufficiently inspiring toys for his own children.
This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played.
After building the Early Learning Centre to a much loved and trusted brand by families across the UK and globally, Early Learning Centre was acquired by Mothercare in 2007 where they continued to grow the brand’s international following.

In March 2019, Early Learning Centre was acquired by The Entertainer with a clear vision; to support parents with their child’s early years learning and development through play.

We are committed to creating quality products and bringing innovation through new product design, as well as continuing to make the much loved and trusted toys we all know and love.

We are committed to making Early Learning available all over the world.

Early Learning Centre toys are now available from ELC.co.uk, all UK Entertainer stores and 520 international stores.

Early Learning Cenre - Where playing is learning

INTRODUCTION
Welcome to the elctoys.com & elctoys.qa websites (the "Site"). This Site is operated by ELC Toys (Branch Of A Liusie General Trading LLC), Trade Mark number 202546 of ALGT Middle East, Plot c22 IMPZ, Dubai Production City - UAE (“ELC Toys”, “we” and “us”).
Your access to and use of the Site is governed by these terms and conditions of use ("Terms of Use"). These Terms of Use refer to our Privacy Policy and our Terms of Sale which may also apply to your use of this Site.
If you do not agree to these Terms of Use, you may not and must not use this Site. Please check these Terms of Use regularly as they may be amended from time to time and your continued use of the Site following the publication of any amendments constitutes your acceptance of those changes.
USE OF THE SITE
You may only use this Site:
If you are at least 18 years of age or are using the Site under the supervision of your parent(s) or legal guardian; and on your own behalf and not for any commercial purposes unless explicitly authorized by us in writing.
Any information you provide to us or submit to the Site for any registration or subscription purpose or otherwise must be accurate and current. You must promptly update such information if there are any changes. You are solely responsible for keeping passwords and other account identifiers safe and secure and you are entirely responsible for all activities that occur under your password or account. You must notify us of any unauthorized use of your password or account.
USER SUBMISSIONS
Anything that you submit to the Site and/or provide to us, including but not limited to, questions, reviews, comments, and suggestions (collectively, "Submissions") will become our sole and exclusive property and you grant us the right to use your name in connection with such Submissions. We may, but shall not be obligated to, remove or edit any Submissions.
INTELLECTUAL PROPERTY
ELC Toys” is our registered trademark. We are the owner or licensee of all registered and unregistered intellectual property rights in the Site and all content published on the Site (“Content”), the Site design, including, but not limited to, text, graphics, software, photos, video, music, sound, and their selection and arrangement, and all software compilations, underlying source code, and software. You may download and print off one copy of extracts from our Site for personal use. You may not use our intellectual property for any other purpose.
NO RELIANCE ON INFORMATION
The Content is provided for information purposes only. Although we make a reasonable effort to ensure that the Content is accurate and up to date, we make no representation and provide no warranty to this effect.
LIMITATION OF LIABILITY
To the extent permitted by law, we exclude all conditions, warranties, representations, or other terms which may apply to the Site or the Content, whether express or implied. We will not be liable to you for any loss or damage (including indirect and consequential damage) suffered by you arising out of your use of this Site including but not limited to that arising out of or in relation to your use of or inability to use the Site, any reliance on any Content, any virus or technologically harmful material that may infect your computer equipment by your use of the Site and any use of any website linked to this Site and any use of your password or account (whether authorized or not).
APPLICABLE LAW
These Terms of Use shall be interpreted and governed by the laws of the United Arab Emirates as applicable in the Emirate of Dubai.
DISPUTES
Any controversy, claim, or dispute arising out of or relating to these Terms of Use will be referred to and finally settled by private and confidential binding arbitration before a single arbitrator held in Dubai, UAE in English and governed by Dubai law pursuant to the Rules of Commercial Conciliation and Arbitration of 1994 (Dubai), as amended, replaced or re-enacted from time to time. The arbitrator shall be a person who is legally trained and who has experience in the information technology field in Dubai and is independent of either party. Notwithstanding the foregoing, we reserve the right to pursue the protection of our rights with respect to intellectual property rights and confidential information through the courts. For this purpose, you agree to submit to the jurisdiction of the courts of Dubai.
Terms and Conditions of Sale
1. APPLICATION
The products listed on this Site (“Products”) are offered and sold to you pursuant to these terms and conditions of sale, as amended from time to time (“Terms of Sale”). We may amend these Terms of Sale at any time and the version in force at the time that you make an order for Products (“Order) will be the terms that apply to the contract between us for such Order. Other terms and conditions that may apply to you are contained in our Terms of Use and our Privacy Policy. Definitions used in our Terms of Use are also applicable to these Terms of Sale. Please carefully read these Terms of Sale, the Terms of Use, and the Privacy Policy before, and every time, you make an Order.
2. AGE RESTRICTIONS
You may not make an Order or purchase any Product unless you are at least 18 years of age.
3. PRODUCTS
The images of the Products are for illustrative purposes only. Although we make reasonable efforts to display the colors and other aspects of our Products accurately, there may be variations.
4. ORDERS
After you place an order, we will send you an email confirming receipt. However, acceptance of your Order does not occur until you receive an email from us informing you that your order has been dispatched. We cannot guarantee that all Products will always be available for purchase. If we are unable to fulfil an order, we will inform you by email and, if you have paid for the Order, refund the full amount paid.
5. PRODUCT PRICES
The price of a Product will be as quoted on our Site at the time you submit your Order. The price of a Product does not include the delivery or bank charges. Although we take all reasonable care to ensure that our products are correctly priced, there may be circumstances where the price is incorrect. If we discover an error, we may, at our discretion, either cancel the Order or contact you to give you the option to purchase the Product at the correct price or cancel the Order.
6. PAYMENT
We accept online payment by Visa and Mastercard debit/credit card. Your payment details will be provided directly to our payment provider via a secure connection and will not be stored by the Site. You must retain a copy of your transaction records and our Terms of Sale, Terms of Use, and Privacy Policy.
Payment may be made in this currency:
AED - UAE Dirham in the United Arab Emirates
SAR – Saudi Riyal in the Kingdom of Saudi Arabia
QAR - Qatari Riyal in Qatar
7. DELIVERY
We use Our delivery team to deliver our Orders. We do not sell or deliver to any countries if prohibited by UAE law, Qatar law, or OFAC sanctions. Your order may incur customs duties and taxes at its destination. We have no control over these charges and cannot predict their amount.
A single order may be split into multiple shipments, depending on the availability of the item and/or weight limits for parcels. You should be aware of the possibility that multiple shipments may result in multiple postings to your monthly credit card or debit card statement & nbsp.
8. GOVERNING LAW
These Terms of Sale are governed by the law of the United Arab Emirates as applicable within the Emirate of Dubai. You agree to submit to the exclusive jurisdiction of the courts of Dubai in the event of a dispute.