Is Early Learning Centre (ELC) a trusted toy store in the UAE?

Yes. Early Learning Centre (ELC) is a globally recognised educational toy brand trusted by parents in the UAE. ELC focuses on high-quality, safe, and age-appropriate toys designed to support early learning and child development through play.

What age groups are ELC toys suitable for?

ELC offers toys for all age groups, from babies and toddlers to preschoolers and older children. Each toy is carefully designed to match specific developmental stages, helping children build cognitive, motor, social, and creative skills.

Are ELC toys educational and development-focused?

Yes. ELC specialises in educational, developmental, Montessori-inspired, STEM and STEAM toys that encourage learning through play. Our toys help children develop problem-solving, creativity, fine motor skills, and early learning confidence.

Does ELC offer outdoor toys and playground equipment?

Yes. ELC offers a wide range of outdoor toys and playground equipment, including trampolines, playhouses, and active play sets. These toys support physical development, coordination, and active play at home.

Do you deliver toys across the UAE?

Yes. ELC provides fast and reliable delivery across the UAE. Customers can shop online with secure payment options and enjoy convenient home delivery anywhere in the Emirates.

How do I choose the right toy for my child?

You can choose toys based on your child’s age, interests, and developmental needs. ELC organises toys by age and category to make selection easy, and our educational toys are designed to support learning at every stage of childhood.

What types of toys does Early Learning Centre (ELC) offer?

Early Learning Centre (ELC) offers a wide range of toys designed to support imagination, creativity, and learning at every stage of childhood. Our collections include educational toys, Montessori toys, STEM and STEAM toys, action figures, dolls, toy vehicles, arts and crafts, and interactive playsets. We also offer outdoor toys and playground equipment such as trampolines and playhouses, all designed to meet high quality and safety standards.

Why should parents choose Early Learning Centre (ELC)?

Parents choose Early Learning Centre (ELC) for its commitment to quality, safety, and learning through play. ELC offers secure online payments, high-quality and safety-tested toys, a wide selection of educational and developmental products for all ages, friendly customer support, and fast, reliable delivery across the UAE.

About us

The Early Years Early Learning Centre was established in 1974 by John Beale, whose vision was born out of a personal frustration – he simply couldn’t find sufficiently inspiring toys for his own children.
This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played.
After building the Early Learning Centre to a much loved and trusted brand by families across the UK and globally, Early Learning Centre was acquired by Mothercare in 2007 where they continued to grow the brand’s international following.

In March 2019, Early Learning Centre was acquired by The Entertainer with a clear vision; to support parents with their child’s early years learning and development through play.

We are committed to creating quality products and bringing innovation through new product design, as well as continuing to make the much loved and trusted toys we all know and love.

We are committed to making Early Learning available all over the world.

Early Learning Centre toys are now available from ELC.co.uk, all UK Entertainer stores and 520 international stores.