ELC TOYS

Flash cards are a great educational way of learning and can be a key part of a child's development. Have fun using these cards to learn basic colours, numbers and shapes.

Let little Paw Patrol fans enjoy active play with the Paw Patrol Chase Foot-to-Floor Ride-On Toy. This colourful manual push ride-on features a comfortable seat, easy-grip handle, steering, and smooth-moving wheels so toddlers can move along using their feet. It supports balance, coordination, confidence,...

The Clementoni Idea Pen Creator Lab is a fun and original creative workshop where children can make and personalize their own colorful pens using a wide selection of inks, glitters, caps, character toppers, and decorative accessories. Designed for easy use and maximum creativity, the...

Who's hungry? Its time for an exciting, interactive dinner playtime with the Mini Baby Feeding Set from Cupcake!  With a Cupcake baby doll and 6 included accessories, theres so many ways to play! Sit baby in the high-chair and make sure theyre comfy before...

Get the scoop on fun and learning with this delightful Ice Cream Cart Playset! Kids can pretend to run their very own ice cream cart, creating imaginative and tasty-looking ice cream combinations with colorful flavors and toppings. This hands-on playset encourages creativity, role-play, and...

Let little ones travel in royal style with the Disney Princess Style Collection Suitcase Travel Set. Designed for imaginative role play, this elegant suitcase set lets children pack, pretend, and create their own princess travel adventures. With its stylish Disney Princess theme and child-friendly...

Create your own amazing bubbles with 8 Bottles of Bubble Solution from Out and About! Ready, set, BLOW! With this multiple pack of bubble mix, you can have hours of fun creating magical floaty bubbles in the garden or inside! Whether you like chase...

The all-new Crazy Cart® Shift™ Lightshow brings the excitement of drifting and driving to kids as young as six. Designed with a smaller, lighter frame, this electric go-kart features a simplified drift system that lets young riders experience the thrill of spins and slides...

Unleash double the fun with the Hot Wheels City Ultimate Hauler! This incredible playset transforms from a massive car transporter into a growling, stomping T-Rex with lights, sounds, and a two-lane race track on its back. In hauler mode, it can gobble up and...

Double the crashing fun with the Hot Wheels Monster Trucks Demolition Doubles™! Each pack includes two 1:64 scale die-cast Monster Trucks ready for epic head-to-head battles. Featuring giant wheels, bold designs, and unique personalities, these trucks inspire imaginative storytelling and exciting smashing action. Perfect...

Unleash your child’s creativity with the Barbie Dough I Can Be a Fashion Designer Set. Designed for aspiring young fashionistas, this set lets kids create their own clothing designs using colorful dough and fun tools. With 5 vibrant dough pots, 8 stylish cutters, and...

Ready! Steady! Dough! Prepare for some roar-some, squishy fun with the Nick Jr. Ready Steady Dough Dinosaurus Adventure Playset! Little dino fans can mould, shape, and create their very own prehistoric creatures using colourful dough and dinosaur-themed moulds. Squish, squash, and blend colours to...

Ready! Steady! Dough! Bring colourful fun to playtime with the Nick Jr. Ready Steady Dough Rainbow Delight Playset. With 20 pots of dough in all the colours of the rainbow (1176g total), kids can create endless masterpieces while enjoying sensory, hands-on fun. Features:• Includes...

Spark creativity and shine with the Out To Impress Glamorous Glitzy Cases craft kit! Perfect for children aged 5 and up, this fun DIY set lets young crafters transform two plain jewellery cases—a butterfly and a heart—into dazzling keepsakes. With 2,000 colourful gems and...

Bring the heroic pups of Adventure Bay to life with the Nickelodeon PAW Patrol Pawsome Pup Character Dough Playset! This imaginative set lets kids mould 8 of their favourite characters, including Chase, Marshall, and Skye, ready for their rescue missions. Using the bright and...

Make learning to tell the time fun with the Early Learning Centre Teaching Clock. This bright and engaging cardboard clock helps children build confidence while exploring hours, minutes, and the concepts of ‘past’ and ‘to’ the hour. Colour-coded halves and labelled hands guide little...

Let your little ones cook up hours of imaginative fun with the ADDO Busy Me Chef's Kitchen, a large and interactive playset designed to inspire creativity and role-playing. This beautifully detailed mini kitchen features a realistic electronic stovetop with lights and cooking sounds, along...

Train your farming skills and bring the countryside to life with the Addo Awesome Animal Farm Animals Assortment. This engaging set features a variety of lifelike farm animal figures, perfect for imaginative play, learning, and storytelling. Children can create their own farm scenes, care...

Spark imaginative play with the Awesome Animals Small Dinosaur Figures, perfect for children ages 3 and up. This fun assortment of realistic dino figurines encourages creative storytelling, role play, and early cognitive development. A great collectible toy for young dinosaur fans in the UAE.

Girls and boys ages 5+ can get creative helping Liann prepare beautiful rose bouquets at her flower stand! This compact LEGO Friends playset includes a Liann minidoll and colorful flower elements for realistic floral displays. Kids can create and rearrange bouquets while engaging in...