ELC TOYS

The Barbie Getaway Doll House is full of fun and surprises! This colorful, foldable dollhouse features four play areas—kitchen, bathroom, loft bedroom, and a cozy lounge. With 11 realistic accessories, including chairs, dishware, and a blanket, kids can create endless stories. Eco-friendly touches like...

The connected smartwatch designed for active kids! Just like adults, children can now enjoy their own smartwatch with an easy-to-use touchscreen. Use it as a standalone device or connect it to the free companion app on Android or iOS for additional features. Key Features...

Begin your child’s nurturing playtime adventure with the Amoura Stroller Set, featuring a 16-inch soft cotton body Amoura doll, a lightweight stroller, and a feeding bottle for realistic role-play. The stroller is easy to fold and unfold for storage, with a bright, adorable print,...

Dive into a world of tactile fun with the DohTime Sensory Foam Refill!This set includes six vibrant colours of soft, squishy foam, each crafted to deliver a unique and engaging sensory experience. Perfect for kids and sensory play enthusiasts, this refill pack lets little...

Encourage essential early computer skills with the VTech Toddler Tech Laptop. This preschool laptop features over 20 engaging games across five educational categories: alphabet & letters, patterns & shapes, numbers, logic & matching, and music & French. Designed to support leveled learning and quiz...

The epic adventure continues in Disney Frozen 2, the exciting sequel to the hit film, Frozen! Join your beloved friends, Anna, Elsa, Kristoff, Olaf and Sven as they venture beyond Arendelle's gates to strengthen their bonds and make new discoveries that will change their...

Combine fun and learning with the Bestway® Splash & Learn Kiddie Pool! Designed to keep kids entertained while promoting sensory development, this pool includes a shape-matching activity with five foam shapes to help children learn colors and shapes through play. The included Blobz splash...

Kids can experience the thrill of high-speed racing with the LEGO® City F1® Driver with McLaren Race Car (60442) set. Designed for racing fans aged 6 and up, this mini vehicle features a sleek, aerodynamic Formula 1® design with slick tires and includes a...

Bring home the beloved heroes of Paw Patrol as cuddly companions with the Paw Patrol 6-Inch Plush Assortment! Made by the trusted company Gund, each 15 cm plush features high-quality materials, expressive eyes, and detailed uniforms, capturing the personality of each adventurous pup. Perfect...

Looking for the perfect first bouncer for younger children? This charming mini jumping castle is specially designed for kids aged 3 to 5, offering safe, age-appropriate bouncing fun. Its compact size makes it ideal for little adventurers, delivering all the excitement of a bouncy...

Bring the magic of baking to playtime with the Cookeez Makery Cinnamon Treatz Oven! Kids can mix, mold, and bake a surprise plush friend that’s warm, scented, and interactive. In just 90 seconds, the oven “dings” to reveal a cuddly Cinnamon Treatz plush shaped...

Now Barbie can travel in style with the Barbie Convertible Dream Car! This 2.4GHz radio-controlled car moves forward, backward, left, and right, and features working front and rear lights. At 40 cm long with alloy wheels and bright pink styling, it’s the ultimate dream...

Bring storytelling to life with the Early Learning Centre Happyland Happy Animal Collection, a delightful set of 12 chunky animal figures designed for little hands. Perfect for toddlers, this collection sparks endless imaginative adventures—whether it’s a lion befriending a giraffe, a squirrel searching for...

Hop aboard the Early Learning Centre Happyland School Bus for a fun-filled journey to school! Children can enjoy imaginative adventures as they line up the figures, board the bright red bus, and pretend to drive through town. With a friendly bus driver and two...

Run wild with the Happyland Wild Animals set from Early Learning Centre! Perfectly sized for little hands, this chunky set includes a lion, elephant, monkey, rhino, and zebra—ideal for toddlers aged 18 months and up. Encourage imaginative play and storytelling as children create jungle...

The beloved Original Tamagotchi Digital Pet from 1997 is back with a fresh twist! Featuring Generation 2 programming, this interactive pet lets you feed it, clean up after it, care for it, and even discipline it when needed. Play the Character Game to see...

Enjoy endless cuddles and playful fun with the Pitter Patter Pets Happy Hoppy Bunny. This soft, brown-furred plush pet is perfect for stroking and snuggling, making it a lovable companion for children aged 3 and up. By pressing the side of the Happy Hoppy...

Bring motocross-inspired outdoor riding to life with the Razor SX500 Dirt Rocket McGrath Electric Dirt Bike Ride-On. Inspired by Jeremy McGrath styling, this high-performance ride-on features authentic graphics, motocross-style frame geometry, dual suspension, large knobby tyres, dual disc brakes, adjustable handlebars, and speeds up...

Experience the ultimate in spinning fun with the FlashRider 360 Spark Trike! Inspired by our award-winning caster tricycle, this zippy ride features dual-inclined caster wheels for smooth drifting and thrilling 360-degree spins. The innovative Spark Bar adds extra excitement—just pull it to watch sparks...

Bring your childs favorite characters to life with CoComelons 4-inch Mini Plush. Your little one can squeeze, squish, and carry in their hands the CoComelon Mini Plush Assortment which includes JJ, Cody, Bella, Nico, CeCe, and Nina! This adorable plush assortment is inspired by...