ELC TOYS

Spark creativity and design beautiful jewellery with the Out to Impress Butterfly Bead Case! This charming craft kit includes over 700 colourful beads in various shapes and sizes, including alphabet beads, along with thread and elastic cord to make necklaces, bracelets, and more. The...

Ready! Steady! Dough! It’s time to get creative with the Nick Jr. Ready Steady Dough 4 Jumbo Pots. Squish, mould, and squash your way to hours of fun with four jumbo-sized pots of colourful dough – perfect for endless imaginative creations. Features:• Includes 4...

Get cooking with the Busy Me Little Chef's Kitchen – a compact, all-in-one playset that turns into a complete kitchen wherever your little chef goes! Packed with utensils, pots, pans, and colorful play food, this fun set is ideal for imaginative cooking and role...

Inspired by the classic Chinese steamed bun, or xiaolongbao, this adorable dumpling toy comes in a variety of bright colours, including pink, purple, blue, red, and green. Each dumpling features a cute smiling face and is presented in a miniature steamer basket for a...

Get ready to take the spotlight with the K Pop Microphone! Designed for young K-pop fans, this fun and interactive microphone lets kids record their own voice, enjoy K-pop inspired sound effects, and perform like real idols on stage. With an easy on/off switch...

Dive into the magical world of the Mermaid Magic Warrior with this captivating 9-inch transformation doll set! This 3-piece assortment features dolls with 9 points of articulation, allowing for dynamic poses and interactive play. Each doll comes with rooted hair for realistic styling, dressed...

Encourage sensory play with the ELC Development Wall Maraca! This colourful maraca is designed to engage little hands with fun sounds and movement, helping toddlers explore rhythm, sound, and coordination. Perfect for developing fine motor skills and early musical awareness, it’s a fun addition...

Delight little ones with the Addo Little Lot Musical Phone & Keys! This battery-operated toy features fun sounds, music, and interactive buttons to keep toddlers entertained while encouraging imaginative play. Perfect for developing hand-eye coordination, early cause-and-effect understanding, and sensory skills. Key Features: Battery-operated...

Delight your little one with the ELC Classic Wood Jingle Roll Rattle V2! This wooden rattle features colorful beads that jingle as babies roll it across the floor, encouraging sensory exploration, hand-eye coordination, and early motor skills. Designed with durable, child-safe materials, it’s perfect...

The Globber Explorer Trike 4-in-1 is a versatile and thoughtfully designed ride-on that grows with your child from 10 months to 5 years. This innovative trike easily transitions through four stages—infant trike, guided trike, training trike, and balance bike—without the need for tools, providing...

Hatch and train your very own baby dinosaur with the Primal Hatch T-Rex! Watch in awe as your dino egg cracks open and your baby T-Rex comes to life right before your eyes. With over 100 sounds, reactions, and interactive play modes, this lifelike...

Inspire endless building fun with the Little Builders 60 Big Building Blocks from Early Learning Centre! Designed for little hands, this bright and colourful set lets children create anything they can imagine while learning about shapes, colours, and basic construction. Perfect for play at...

Bring the fun of Gabby’s Dollhouse to your child’s wrist with this interactive digital watch! Featuring Gabby on the cover and beloved kitty friends, this watch combines learning, play, and mini dollhouse adventures, perfect for preschoolers. Key Features: Mini Dollhouse Adventure: Watch cover showcases...

Turn your little one into a superstar DJ with the Kidi DJ Mix! Designed for kids aged 6 and up, this interactive DJ mixer lets them mix, remix, and perform their own music with 15 built-in tracks, 15 multicoloured launch pads, and over 2,000...

Join the brave heroes of Adventure Bay with the Paw Patrol Basic Vehicle with Figure! Each set includes one pup and their signature rescue vehicle, ready for action when Ryder calls. With free-spinning wheels, movable parts, and authentic details, kids can recreate their favorite missions...

Introduce your child to the joy of music with the Woodlets Musical Xylophone, a bright and colorful wooden instrument designed to inspire mini musicians. Perfect for playful learning, it encourages kids to explore rhythm, sound, and melody while developing motor skills, hand-eye coordination, and...

ScruffaLuvs are back and cuter than ever! Rescue your scruffy ball of fur and bring it to life through a magical wash, dry, and groom process. Each Pet Scruff starts as a matted ball of fluff—wash away the scruff to discover whether you’ve rescued...

This super cool kids’ smartwatch combines fun, creativity, and active play in one sleek design. Featuring dual cameras, a large high-resolution screen, and a premium metal case, it’s built for endless adventures. The splash-proof design keeps up with active kids while offering exciting activities,...

Toshiba Alpha Power AA Alkaline Batteries deliver high performance and long-lasting energy, making them one of the top choices for high-demand devices. Featuring a high capacity-to-weight ratio and eco-friendly design free from mercury, cadmium, and lead, these batteries provide a safe and reliable power...

The Miko 3 is an advanced educational companion designed to make learning fun and interactive. With AI-powered voice recognition, engaging Disney stories, coding apps, and unlimited games, it’s perfect for kids aged 5–10. Controlled through the dedicated app, Miko 3 blends play and education...