ELC TOYS

Bring classic nursery rhymes to life with the Laugh & Learn Musical Infant Toy Book! Featuring favorite characters, this interactive book plays six beloved songs like Pat-a-Cake and Row, Row, Row Your Boat as babies turn each easy-to-turn page. Designed for infants and toddlers...

Meet the Pitter Patter Pets Floppy Eared Teeny Weeny Bunny, a lovable interactive pet that’s ready to hop, snuggle, and win your heart. This soft beige bunny features irresistibly fluffy fur, long floppy ears, and an adorable twitching nose that adds extra charm. With...

You won't be able to keep your hands off this incredible Nickelodeon Liquid Lava Putty Metallic! Stretch it, snap it or squish it - Nickelodeon Liquid Lava Putty Metallic is super versatile and tons of fun to play with. Unleash an experience with six...

Encourage little gardeners to enjoy outdoor pretend play with the Early Learning Centre Pink Outdoor Wheelbarrow Set. Designed for garden fun, sand play, and imaginative helping-at-home activities, this child-friendly wheelbarrow set lets kids carry, move, scoop, and explore outdoors. It supports active play, coordination,...

The Busy Me Little Doctor's Centre is a fun and educational doctor playset designed for kids aged 3 and up. This compact medical kit transforms from an ambulance-style carry case into a realistic doctor's workstation, complete with clip-on shelves and a fold-out desk. Children...

Let your little chef create culinary masterpieces with the Early Learning Centre Pots and Pans Playset! This colorful and sturdy 8-piece set gives children everything they need to enjoy imaginative cooking play. From stirring up pasta in the saucepan to making a pasta bake...

Let's cut our fruit into pieces and make a fruit salad with this Wooden Crate of Fruit from Early Learning Centre. Let's carefully use our knife and slice the fruit to make a delicious dessert or healthy snack for your friends or toys. Who...

Give your friends a summer treat with the Early Learning Centre Ice Cream Set. Open This set is great for experimenting with flavours and colours. Pick a flavour, choose a bowl or cone then use the ice cream scoop to slot it in. Don't...

Get ready for magical adventures with the Unique Boutique  Pretend to Be a Princess Set! This enchanting kit includes everything a little princess needs to rule her kingdom in style. Slip on the shoes, adorn the crown, earrings, and ring, then lift the sparkling...

All aboard for imaginative fun with the Early Learning Centre Wooden Little Town Train Set! This engaging set includes over 35 wooden pieces, allowing children to create a lively town with shops, signposts, trees, and people. Build the track, load the passengers, and push...

Baby will love smiling and waving to themselves through the fun and engaging Sensory Baby Mirror from Early Learning Centre.Fold each side to form a triangle and velcro shut for a sturdy free-standing mirror or use the tactile colourful ribbons to tie it to...

Bring music and bubbles to bath time with the Early Learning Centre Bathtime Musical Froggie Foam Maker. This cheerful frog easily attaches to the bath or tiles with suction cups and keeps little ones entertained as foamy bubbles pour from its mouth. Just fill...

The Blossom Farm Baby Wrist Rattles from Early Learning Centre are a delightful way to support your baby’s sensory development and movement. Featuring adorable Blossom Farm characters Martha Moo and Tweet Chick, these soft rattles gently jingle as baby waves their arms, helping them...

Make a splash at playtime with the Early Learning Centre Water Play Table. Little ones can scoop and pour water into the spirals, then watch as it cascades through the spinning wheels and accessories. The table features both deep and shallow play areas, giving...

Blast off into fun with the Early Learning Centre Manic Martians Game! Players take turns watching as the martians pop in and out of the craters, then bop them with the space rocket bopper to collect them. Designed for 2 players, this game is...

Let little ones step into a world of creativity and sparkle with the Early Learning Centre Princess Crafts Kit! This all-in-one set includes three enchanting craft projects, allowing children to design their own tiara, wand, and handheld mirror. With peel-and-stick felt shapes, sparkly gems,...

The Hair Play Case from the Early Learning Centre has everything little ones need to explore their curiosity about hairstyling and beauty play. Packed neatly in a handy carry case, this set lets children become mini stylists wherever they go! Start by brushing and...

Your little one can enjoy lots of pretend play fun with the Cupcake My First Pram from Early Learning Centre. We can take our favourite dolly out for a stroll in this lovely pram. Wrap your dolly up in the soft blanket and tuck...

Discover your very own animal kingdom with the SANDsational Jungle Safari playset! Squeeze, shape, and sculpt 500g of vibrant, never-drying sand to create lively jungle creatures and embark on exciting adventures. This set includes jungle-themed moulds, tools, glitter sand, and a play tray for...

Quack, quack, quack! Get ready for a fun-filled day of dancing with the Pitter Patter Pets Walk Along Duck. This adorable yellow duckling features soft fur and bright orange feet, waddling and quacking to funky music at the flick of a switch. Kids will...