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Make playtime roar with the Early Learning Centre Wooden Roly Poly Lion. This charming wooden wobble toy is designed as a delightful first friend for babies, featuring a friendly lion face, bright colours, and a built-in bead rattle that creates gentle sounds during play....

Keep your baby entertained and engaged at mealtimes with the Early Learning Centre Wooden Highchair Toy. Featuring brightly coloured beads on a classic wooden frame, this compact toy securely attaches to highchairs or flat surfaces with suction cups. Babies can spin, flick, and push...

Introduce your little one to the joy of music with the Little Senses Baby Maracas from Early Learning Centre. This fun, happy-faced maraca set provides sensory stimulation through rattling beads, glowing lights, and electronic musical sounds. Switch between music mode for free exploration of...

Introduce your little one to a world of sensory discovery with the Blossom Farm Activity Cube from Early Learning Centre. Designed to engage babies from birth, this soft activity cube features bright colours, tactile tags, and a variety of textures to explore. Babies can...

Let your little one take center stage with the ELC Music Sing Star Mic V21! Perfect for budding singers and performers, this interactive microphone brings fun and excitement to every play session. With recording, playback, and melody-making features, kids can sing along to their...

Unleash your child’s creativity with the Early Learning Centre Dinosaur Drawing Tablet! Using the included stylus, kids can create bright, multicoloured masterpieces again and again. When it’s time for a fresh start, simply press the magic erase button, and the screen clears instantly—ready for...

Introduce your toddler to the joy of creative play with the Jungle My First Scribbler from Early Learning Centre! This mess-free drawing board allows little hands to scribble, doodle, and stamp again and again without any mess. Designed to support early pencil control and...

Make bath time fun with the Cupcake Dolly Bath Set from Early Learning Centre. Perfect for dolls up to 40cm tall, this adorable set lets little ones wash, play, and care for their favourite doll. With a bath, sponge, soap, lotion, shampoo, and a...

Take your baby doll on fun adventures with the Cupcake Car Seat from Early Learning Centre. This lightweight carrier lets little ones bring their dolls along safely and comfortably, whether at home or on the go. The adjustable seatbelt keeps dolls secure, and the...

Engage your baby’s senses with the Early Learning Centre Soft Sensory Balls! This set of six soft, brightly coloured balls features a variety of textures designed to captivate little hands and minds. Perfectly sized for babies aged 6 months and above, these sensory balls...

Discover the bright colours and clicking tentacles to make mealtimes fun with the Early Learning Centre Spinning Octopus Highchair Toy. Let’s explore the friendly octopus while we wait for our dinner. There are lots of interesting shapes to look at. Can you see the...

With the Early Learning Centre Pop Up Jungle Animals set, children can have fun spotting their favourite animals pop up in front of them. Little ones can figure out how to push the button, turn the dial and slide the handle on this toy....

Squeeze, shape, and sculpt prehistoric creations with the SANDsational Jurassic Classic set. This fun-filled kit includes 600g of soft, mouldable sand and 13 detailed moulds, allowing children to create dinosaurs, fossils, and ancient landscapes. The resealable sand bags keep the sand fresh, and the...

Unleash your creativity with the SANDsational Delightful Desserts set! This sensory playset includes 600g of vibrant craft sand, 16 dessert-themed moulds, 2 shaping tools, and a convenient play tray for mess-free fun. Kids can sculpt colourful cakes, ice creams, biscuits, and doughnuts while exploring...

Host the perfect pretend tea party with the Busy Me Metal Tea Set. This delightful 14-piece playset includes a colourful teapot with a removable lid, matching cups, saucers, and plates—perfect for sharing with friends, teddies, or soft toys. Designed for children aged 3 and...

Make playtime fun with the CoComelon Musical Cell Phone! This green pretend mobile phone looks and feels like a real phone, perfect for little hands. Press the ladybug button to hear a ringtone, a dial tone, a clip of the ABC Song, and other...

The JJ and Friends Cruisers bring the fun of Cocomelon to playtime! Featuring characters like JJ, TomTom, YoYo, and more, these colorful cruisers let children imagine racing around town with their favorite friends. Each car is designed to match its character with bright colors...

Make swimming an unforgettable adventure with the Bestway Hydro-Swim Lil Champ Goggles. Designed for children aged 7 and above, these goggles offer comfort, protection, and style in three fun colors. Soft, cushioned shells safeguard little eyes during every aquatic activity, while the fully adjustable...

The classic digital pet from 1997 returns in the vibrant Tama Ocean shell! Featuring original Generation 2 programming, you can feed it, clean up after it, care for it, and even discipline it when needed—just like the original. Play the Character game to determine...

Mondo 17 cm Bucket Set This 17 cm bucket set from MONDO includes all the tools a sandcastle enthusiast needs. Made with MONDO’s signature high-quality standards, it’s durable, safe, and perfect for hours of creative beach play. Key Features: Complete sandcastle set with essential tools Durable,...