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Introduce your baby to the joy of music with this classic Xylophone pull toy! Featuring eight colorful keys and a tethered mallet, it encourages early musical exploration while developing hand-eye coordination. Toddlers can tap the keys to create melodies and pull the toy along...

Woof woof! Take the Pitter Patter Pets Wiggle Jiggle Dachshund Deluxe for a fun walk around the house. This adorable motorized dachshund waddles happily with its attached collar and lead, which lets kids guide it around and press buttons to hear it wiggle to...

Add colour to your play with the SANDsational 500g Brilliant Bright Sand (Styles Vary). There’s no need to wait for your next holiday – children can enjoy digging, building, and shaping with this soft, mouldable sand at home or in the garden. Designed to...

Feed Freddy the Fish Bubble Machine from the Early Learning Centre and watch as he blows streams of bubbles! Simply fill Freddy with the included bubble mixture and switch him on to start the fan and spin the bubble wands, creating a fun, bubbly...

Let your little one explore the fun-filled world of Whizz World with the ELC Train Magnetic Trio Set. Designed for small hands, these chunky and colourful toy vehicles are easy to grip, push, and slide, making playtime both fun and engaging. Children can enjoy...

Inspire the imaginations of eager little PAW Patrol fans with the PAW Patrol Colour Doodle Drawing Board. Create your very own PAWsome drawings on this colour doodle board by simply drawing, erasing and then drawing again. The ideal way to encourage children to be...

Let your little chef get creative with the Early Learning Centre Cut & Play Food Playset! This fun and colorful set includes 10 pieces of healthy play food, allowing children to shop, slice, and prepare pretend meals. Kids can mix and match ingredients to...

Meet Babbling Baby Isla. Meet Isla, the adorable cupcake doll from Early Learning Centre, your new best friend! This soft-bodied baby doll is perfect for role play and imaginative fun. Isla makes realistic baby noises – giggling when happy and crying when she’s hungry....

Introducing the Cupcake Dolly Travel Bed. Make every adventure fun for your little one and their doll with the Early Learning Centre Cupcake Dolly Travel Bed. This baby doll cot is designed with a sturdy metal frame, a soft pink fabric base, and mesh...

Take care of your favourite doll wherever you go with the Cupcake Changing Bag from Early Learning Centre. This charming fabric bag comes complete with a changing mat, nappies, and a variety of accessories, making it easy to feed, clean, and style your doll...

Stay entertained wherever you go with the Blossom Farm Cookie Caterpillar Rattle from Early Learning Centre. This colourful and soft caterpillar toy is designed for little hands to grip and explore. With a range of textures, soothing rattle sounds, and sensory tags to chew,...

Spark creativity and design beautiful jewellery with the Out to Impress Butterfly Bead Case! This charming craft kit includes over 700 colourful beads in various shapes and sizes, including alphabet beads, along with thread and elastic cord to make necklaces, bracelets, and more. The...

Ready! Steady! Dough! It’s time to get creative with the Nick Jr. Ready Steady Dough 4 Jumbo Pots. Squish, mould, and squash your way to hours of fun with four jumbo-sized pots of colourful dough – perfect for endless imaginative creations. Features:• Includes 4...

Hatch and train your very own baby dinosaur with the Primal Hatch T-Rex! Watch in awe as your dino egg cracks open and your baby T-Rex comes to life right before your eyes. With over 100 sounds, reactions, and interactive play modes, this lifelike...

Meet Jeedah – a bold, creative fashionista with a flair for style and a passion for perfection. Always active and full of energy, she combines her adventurous spirit with patience to ensure everything she does is just right. Her confident personality can sometimes lead...

Shake, rattle, and go with the Drive & Discover Baby Keys by VTech! This interactive musical toy set includes three colorful keys designed to encourage sensory play, discovery, and early learning in babies and toddlers up to 3 years old. Press the buttons or...

The Teenage Mutant Ninja Turtles Sewer Shredders are 5inch skate toys built to battle and cruise! Classically designed with your favorite Teenage Mutant Ninja Turtles holding their weapon of choice. Pull back the Ninja Turtle, let it go and watch it ride! Press the...

Bring your childs favorite characters to life with CoComelons 4-inch Mini Plush. Your little one can squeeze, squish, and carry in their hands the CoComelon Mini Plush Assortment which includes JJ, Cody, Bella, Nico, CeCe, and Nina! This adorable plush assortment is inspired by...

Tear up the terrain with the Fortnite Joy Ride Vehicle! Designed for 4-inch Fortnite figures, this scaled vehicle is ready for off-road adventures anywhere on the map. The set includes a 4-inch Snap and Dummy figure, letting fans recreate epic battles and action-packed scenes....

Now Barbie can travel in style with the Barbie Convertible Dream Car! This 2.4GHz radio-controlled car moves forward, backward, left, and right, and features working front and rear lights. At 40 cm long with alloy wheels and bright pink styling, it’s the ultimate dream...