ELC TOYS

ROBO ALIVE Great White Shark Series 1 by ZURU is a lifelike robotic shark that brings water play to life. Designed with realistic swimming movements and glowing light-up eyes, this battery-powered shark is perfect for pool, bath, or summer water fun. Simply place it...

Power up nonstop racing action with the Hot Wheels Action Epic Crash Dash Track Set. This exciting Hot Wheels set features 5 crash zones, 2 high-speed loops, and a motorized booster that keeps cars racing around the track until an epic crash happens. With...

Make learning playful with the VTech Wiggle and Jiggle Fishing Fun toy. Children can use the smart fishing rod to collect 7 sea creature friends, then enjoy songs, melodies, colours, numbers, and animal facts through 3 play modes. The light-up bobber adds extra visual...

Let’s Go, My Friend Pup is the perfect new pet for little pet-owner-in-training! This adorable interactive puppy comes with a detachable leash and puppy care accessories, allowing kids to walk, feed, give water to, and play with their furry friend—all mess-free. With two play...

Bring endless fun to bath time with this vibrant 14-inch realistic baby doll, complete with 10 engaging accessories. Designed to inspire imaginative play, the doll features adorable eyes and a charming smile, making her the perfect best friend for your child. The set includes...

Jumpstart any Hot Wheels collection with this epic 20-Car Pack, featuring a diverse selection of fan-favorite models! From sleek racers and classic muscle cars to rugged trucks and daring roadsters, each vehicle is designed with authentic details and vibrant colors. Perfect for beginners or...

Celebrate 50 years of Bigfoot with the Hot Wheels Monster Trucks Bigfoot Trophy Champions Collection! This special multipack includes five fan-favorite Monster Trucks — Bigfoot, 5-Alarm, Bone Shaker, Tiger Shark, and Mega-Wrex — all in 1:64 scale with exclusive gold-colored deco accents to mark...

Bring bubble-blasting fun to life with the Power Joy Bubble Gun Friction Series! Perfect for children aged 3 and up, these colorful bubble guns use friction-powered technology—just pull the trigger and watch bubbles fly. No batteries are needed, making them safe, eco-friendly, and endlessly...

Let your child enjoy hours of imaginative play with the Sarah Creations 14"  Infrared Roller Skating Girl! This interactive doll can skate and dance to music, bringing a realistic and fun experience to playtime. She comes with a removable helmet, rollerblades, and kneepads for...

Capture and print your favourite moments instantly with the KidiZoom PrintCam! This innovative camera features a built-in thermal printer that allows you to take photos and print them right away in black and white, including regular and panoramic shots. The 2.4-inch color screen lets...

Experience the excitement of the next generation of Beyblade stadiums, launchers, and tops with the Beyblade X Arrow Wizard 4-80B Starter Pack. This set features one right-spinning Stamina Type top and launcher (Beystadium sold separately), ready to launch you into fast-paced battles. Powered by...

Experience the thrill of next-level Beyblade battles with the Beyblade X Keel Shark 3-60LF Booster Pack. This right-spinning Attack Type top is part of the high-speed Beyblade X system, requiring a compatible Beystadium and launcher (sold separately). The Booster Pack features three interchangeable parts—blade,...

Celebrate Ferrari’s legacy with the LEGO® Speed Champions Ferrari F40 (76934), designed for boys and girls aged 9 and up. This impressive building set honors the 40th anniversary of Ferrari, letting fans recreate one of the most iconic supercars ever. The model faithfully replicates...

Spark creativity and developmental growth with the LEGO® DUPLO® Deluxe Brick Box playset. Designed for toddlers aged 18 months and up, this vibrant and colorful set encourages open-ended play, while providing a range of developmental benefits. The set includes a variety of bricks and...

Give learning a playful twist with the 2-in-1 Touch & Learn Tablet™! This interactive, screen-free toy combines storytelling and activities in one innovative design. With six double-sided pages and over 14 touch-sensitive learning areas on each page, children can explore shapes, numbers, animals, science,...

Make bath time extra magical with Cry Babies My First Bath Sarah! This adorable soft-bodied doll comes dressed in a waterproof seal-themed suit, perfect for splashing and water play. Kids can fill the bathtub for a magic water reveal, wash her with the soap...

Make bedtime magical with Cry Babies Goodnight Dreamy! Dressed in the softest unicorn-themed pajamas, Dreamy is perfect for snuggles and comfort. When her dummy is removed, she cries LED light-up tears and makes realistic baby sounds, creating an interactive experience. Pop her dummy back...

Capture the architectural beauty and cultural charm of the world’s most remarkable cities with the CubicFun City Line 3D Model Collection. Each set features accurately scaled structures with true-to-life colors, offering a visually stunning representation of the skyline. The collection also includes a detailed...

Bring robotics to life with this thrilling build-your-own snake robot! Measuring 40 cm in length, this modular robot replicates the sinuous movement of a real snake, crawling smoothly around the room for a fully immersive play experience. Children can assemble the 12 upper segments...

Take playtime to the next level with this lightweight Kids’ Trick Bouncer! Featuring inclined caster trucks and a pivoting deck, it delivers a snowboard-like carving experience for smooth spins, tricks, and endless fun. Perfect for active play, this innovative design provides hours of entertainment...