ELC TOYS

Diving torpedo toys are a fun way to build underwater skills and boost confidence in the pool. Their smooth glide encourages children to dive, swim, and retrieve—helping them practice movement and control while learning to swim through play. Key Features Smooth glide underwater for...

Make pool time more exciting with this diving sea animal toy set! Featuring a variety of colors, shapes, and realistic textures, these dive toys easily capture attention and add fun to underwater play. Perfect for encouraging kids to practice swimming and diving while enjoying...

Turn playtime into a learning adventure with this fantastic electronic remote control toy! Featuring 10 number keys and 4 colorful animal-themed keys, children can explore numbers, animals, and interactive sounds while enjoying bright light effects. Designed to stimulate visual perception, hearing, and manual skills,...

Hop into spring with the Bunny-Themed Misfittens Kittens – the cutest, quirkiest plush pets full of seasonal fun! These 15cm (6-inch) soft and squishy plushies are designed to be squeezed into tiny egg capsules, adding an extra dose of surprise and silliness to playtime....

Unleash the power of the Blox Fruits Ultimate Dragon Bundle, inspired by the hit game series. Packed inside a reusable dragon-themed container, this exciting bundle includes 12 epic surprises such as exclusive plush toys, mini figures, collectable cards, and more. Complete with both a...

Loved by players of all ages, this classic game delivers the same suspense and fun of timing your coin drop perfectly to trigger a satisfying cascade of coins. This home-friendly version includes moving shelves, dual ledges, colourful LED lights, and upbeat arcade music to...

Takara Tomy Beyblade Beybattle Burst Mirage Fafnir S5 is a powerful left-spin Superking Beyblade inspired by the Norse dragon Fafnir, featuring a dragon and claw design on its Chip Core. Built for stamina and spin-equalization, its Mirage Ring has a three-headed dragon design with...

Takara Tomy Beyblade Beybattle Burst S4 W2 Heaven Pegasus features a right-spinning stamina type top with four counterclockwise blades and a unique damage recovery system. Its sub-layer mechanism allows two yellow wings to release with every click from the layer base; when fully released...

Takara Tomy Beyblade Beybattle Burst S4 W2 Zone Luinor L5 features a left-spin attack type top equipped with the innovative Beybattle Burst Rise Hypersphere technology. This new system allows the top to climb the vertical wall of the Beystadium, accelerate along the stadium’s edge,...

The Takara Tomy Beybattle Burst S4 W1 Starter Bushin Ashindra B5 features a right-spin defense-type top inspired by the Demon Ashindra with three faces, equipped with 7 detailed locks on the energy layer. This defense-focused Beyblade has a Forge Disc called Hurricane, designed with...

Bring the leader of the Autobots to life with the self-transforming Optimus Prime from Jada Toys! Inspired by the legendary Optimus Prime from the Transformers universe, this impressive remote-controlled figure transforms from a truck into a robot and back again with the push of...

Let kids become their favorite superhero with the Bestway Spider-Man Armbands. Featuring fun Spider-Man graphics and two air chambers for extra buoyancy, these armbands help children stay safe while turning pool or beach time into an action-packed adventure. Splash, play, and imagine a world...

Challenge your hand-eye coordination and nerves of steel with JENGA, the timeless wooden block game! Stack 54 hardwood blocks to build a tower, then take turns carefully pulling out blocks one by one. Will your hand be steady enough to remove the last block...

Bring creativity and cuteness together with the Hello Kitty SlimeTime Mix n Play Set! Perfect for slime lovers and Hello Kitty fans, this exciting kit lets kids design and customize their own slime creations. With colorful add-ins like pink and blue glitter, foam beads,...

Step into the virtual world of Royale High and discover the Bus & Glam Closet playset! This fantastic set is perfect for your dolls fashion needs. It can accommodate up to four friends (each doll sold separately) and opens to reveal an incredible closet!...

The Interactive Robot Penguin is designed to charm from the very first glance. With its cute, lovable look and super-soft plush exterior, it quickly becomes a child’s favourite companion. Built with a durable electronic core and covered in smooth, cuddly plush, this penguin is...

Give your 18-inch Disney ILY 4EVER doll a day of ultimate relaxation with this Ariel-inspired Spa Set! Perfect for self-care fun, the set includes a cozy robe, face mask, foot bath, foot balm, nail file, and more. Designed for imaginative play, your doll is...

Discover BumBumz, the trendy and collectible plush line! Each 4.5-inch beanbag plush is slouchy, soft, and irresistibly cute. Perfect for fidgeting and sensory play, once you pick up a BumBumz, you won’t want to put it down. Key Features: Trendy, collectible plush line 4.5-inch...

Encourage your little one to move, crawl, and learn with the VTech Yellow Crawl & Learn Bright Lights Ball! This interactive ball wiggles and wobbles on its own thanks to a built-in motor, inspiring babies to chase and explore. Featuring chunky buttons shaped like...

Watch your little one take their first precious steps with this fantastic 2-in-1 walker and activity centre. With textured wheels, easy grip handle and durable design, the sturdy walker gives all the support they need to take their first steps. The fun-filled activity panel...