Birth Plus Toys
Looking for the perfect toys for newborns and infants? Our collection of birth plush toys is carefully selected to support early development, sensory exploration, and safe play from day one. From soft plush toys to gentle rattles and teething aids, each product is baby-safe, parent-approved, and designed to nurture curiosity and bonding. Shop trusted brands and age-appropriate toys for babies 0 months and up.
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Invite a roar some new pal to playtime with Dylan, the 30cm Friendship Dinosaur from the Snuggle Buddies range. Dylan the dinosaur is such a cute new friend perfect for cuddles and snuggles. Children will love this Dino's super-soft fabric and friendly expression. Whether...- 39.00
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Stimulate your baby’s senses and curiosity with the Baby Einstein Flip For Art Mirror & Flashcard Set. Designed with high-contrast patterns that are easier for young eyes to see, this engaging set helps support early visual and cognitive development. Featuring a baby-safe mirror and...- 19.00
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Watch as baby discovers the tactile Soft Stacking Blocks from Early Learning Centre for lots of stacking fun. Each of the nine blocks has different numbers, shapes, animals and patterns for your little one to explore. We can build a tower and make it...- 69.00
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Tweet, Tweet! Introducing the Early Learning Centre Stacking Chicks, a sweet set with a large egg that opens to reveal three colourful baby chicks! This chick baby toy combines fun with early learning as children explore nesting eggs, stacking, and sorting activities. Supporting development,...- 59.00
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Shake, rattle, and go with the Drive & Discover Baby Keys by VTech! This interactive musical toy set includes three colorful keys designed to encourage sensory play, discovery, and early learning in babies and toddlers up to 3 years old. Press the buttons or...- 109.00
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Unpack endless hours of sensory fun with the Baby Activity Set from Early Learning Centre. Turn the 5 colourful cups upside-down, sorting them from biggest to smallest and stack them as high as you can. Baby will love discovering and connecting the 3 chunky...- 79.00
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This exciting Discovery Triangle has a mirror for self-discovery, two vibrant rainmakers and two colourful bead mazes for little ones to interact and play with. There is also a spinning cog which little ones can twist to watch it travel up and down the...- 89.00
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The Beetle Spin Top is a timeless preschool toy designed to delight and entertain toddlers for hours. With a simple push of the safe button, watch as multi-coloured balls spin, bounce, and tumble inside, creating a captivating display of movement and sound. Each top-level...- 79.00
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Introduce your little one to a world of multisensory exploration with this set of 5 brightly colored tactile balls shaped like different animals. Each ball features unique textures and sizes, designed to stimulate sight, touch, grip, and manual skills while encouraging independent play. Made...- 59.00
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Delight your little one with this adorable peacock-shaped rattle, designed to stimulate sight, hearing, and manual skills during the first months of life. The soft tail is perfect for teething, while the feathers open and close with overlapping movements to reveal new colors, captivating...- 29.00
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Encourage your little one to move, crawl, and learn with the VTech Yellow Crawl & Learn Bright Lights Ball! This interactive ball wiggles and wobbles on its own thanks to a built-in motor, inspiring babies to chase and explore. Featuring chunky buttons shaped like...- 149.00
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Dive into cuddly fun with the MerCat Purr-ific Plush from Gabby’s Dollhouse! This adorable 10-inch stuffed animal features MerCat’s signature mermaid-inspired metallic fabric, ultra-soft body, and embroidered details, capturing her charming look from the hit Netflix series. Perfect for hugs, playtime, or on-the-go adventures,...- 79.00
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Squish, flip, repeat Flip-A-Mallows are double the fun with two Squishmallows in one! Flip them inside out to discover another Squishmallow on the inside. Squishmallows offer comfort, support and fun! They can be used as a couch companion, pillow pal, bedtime buddy, travel mate,...- 10.00
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Stay entertained wherever you go with the Blossom Farm Cookie Caterpillar Rattle from Early Learning Centre. This colourful and soft caterpillar toy is designed for little hands to grip and explore. With a range of textures, soothing rattle sounds, and sensory tags to chew,...- 39.00
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Gift baby's first toy with this super-soft Early Learning Centre Bunny in Pink. With velvet-soft fur, long silky ears and a fluffy tail, this sweet plush rabbit is the perfect cuddly toy for any newborn baby. It makes the ideal gift too, with shimmering...- 71.00
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Let’s Get Stacking with Early Learning Centre! Introduce the fun of stacking and exploring with the Early Learning Centre Sensory Stacking Rings. This engaging ring stacker toy includes five vibrant, textured stacking rings, a friendly giraffe head topper, and a colourful rocking base. Designed...- 89.00
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The Blossom Farm Rainbow Blankie from Early Learning Centre is the perfect comforter for little ones to snuggle, play, and explore. Designed with bright colours, soft textures, and fun features, this rainbow taggie blankie keeps babies engaged while providing cozy comfort. With crinkly clouds,...- 5.00
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Let your little one explore learning the fun way with this interactive educational Smartphone toy. Designed for children to mimic mummy and daddy, it features a responsive touch screen and 13 large buttons to discover numbers, animals, and their sounds. Packed with songs, nursery...- 59.00
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Support your little one during the teething phase with the Baby Mickey and Minnie Teether. This tender, chewable ring features soft, safe plastic with textured surfaces to stimulate touch and aid multisensory development. The practical handle makes it easy for small hands to grip,...- 39.00
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Turn playtime into a learning adventure with this fantastic electronic remote control toy! Featuring 10 number keys and 4 colorful animal-themed keys, children can explore numbers, animals, and interactive sounds while enjoying bright light effects. Designed to stimulate visual perception, hearing, and manual skills,...- 59.00
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