Baby & Preschool Toys

Bring the Early Learning Centre Happyland Village Collection to life with a bustling day full of adventures! Kids can drive figures to the bakery for a treat, visit the doctor for a check-up, or play in the village playground. With a garage, greengrocer, delivery...

Bring superhero racing adventures to life with the Spidey and His Amazing Friends City Track Set. This action-packed city playset features lights, sounds, 12 interactive action zones, a 3-level elevator, and a 3-inch die-cast vehicle for exciting Spidey missions. Kids can race, rescue, and...

Make playtime roar with the Early Learning Centre Wooden Roly Poly Lion. This charming wooden wobble toy is designed as a delightful first friend for babies, featuring a friendly lion face, bright colours, and a built-in bead rattle that creates gentle sounds during play....

Keep your baby entertained and engaged at mealtimes with the Early Learning Centre Wooden Highchair Toy. Featuring brightly coloured beads on a classic wooden frame, this compact toy securely attaches to highchairs or flat surfaces with suction cups. Babies can spin, flick, and push...

Get ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre. What colourful shapes and structures will you create with this Chain Links toy? Connect all the 12 chain links together to make anything you like, then take them...

Introduce your little one to the joy of music with the Little Senses Baby Maracas from Early Learning Centre. This fun, happy-faced maraca set provides sensory stimulation through rattling beads, glowing lights, and electronic musical sounds. Switch between music mode for free exploration of...

Introduce your little one to the fun of vehicles with this Soft Baby Toy Car! Made from soft, squeezable rubber, this colorful car is safe for babies to hold, squeeze, and play with. Its bright, eye-catching colors engage visual attention, while the rotating wheels...

Take creativity on the go with the PicassoTiles 120-Piece Mini Magnetic Tiles Master Travel Playset (SKU: PTM120). This mini-sized, glossy-surfaced magnetic tile set offers unlimited building possibilities with various shapes and vibrant colors, plus two magnetic character feet and a brick-compatible car base that...

Engage your baby’s senses with the Early Learning Centre Soft Sensory Balls! This set of six soft, brightly coloured balls features a variety of textures designed to captivate little hands and minds. Perfectly sized for babies aged 6 months and above, these sensory balls...

Discover the bright colours and clicking tentacles to make mealtimes fun with the Early Learning Centre Spinning Octopus Highchair Toy. Let’s explore the friendly octopus while we wait for our dinner. There are lots of interesting shapes to look at. Can you see the...

With the Early Learning Centre Pop Up Jungle Animals set, children can have fun spotting their favourite animals pop up in front of them. Little ones can figure out how to push the button, turn the dial and slide the handle on this toy....

Make playtime fun with the CoComelon Musical Cell Phone! This green pretend mobile phone looks and feels like a real phone, perfect for little hands. Press the ladybug button to hear a ringtone, a dial tone, a clip of the ABC Song, and other...

The JJ and Friends Cruisers bring the fun of Cocomelon to playtime! Featuring characters like JJ, TomTom, YoYo, and more, these colorful cruisers let children imagine racing around town with their favorite friends. Each car is designed to match its character with bright colors...

Support your little one during the teething phase with the Baby Mickey and Minnie Teether. This tender, chewable ring features soft, safe plastic with textured surfaces to stimulate touch and aid multisensory development. The practical handle makes it easy for small hands to grip,...

Delight your little one with this adorable peacock-shaped rattle, designed to stimulate sight, hearing, and manual skills during the first months of life. The soft tail is perfect for teething, while the feathers open and close with overlapping movements to reveal new colors, captivating...

Introduce your little one to a world of sensory discovery with the Blossom Farm Activity Cube from Early Learning Centre. Designed to engage babies from birth, this soft activity cube features bright colours, tactile tags, and a variety of textures to explore. Babies can...

Shake, rattle, and explore with the Little Lot Activity Time Elephant. Designed to entertain and stimulate little minds, this adorable sensory toy is packed with engaging features for babies from birth. The elephant includes soft teether ears to soothe sore gums, crinkle fabric for...

The classic digital pet from 1997 returns in the vibrant Tama Ocean shell! Featuring original Generation 2 programming, you can feed it, clean up after it, care for it, and even discipline it when needed—just like the original. Play the Character game to determine...

Mondo 17 cm Bucket Set This 17 cm bucket set from MONDO includes all the tools a sandcastle enthusiast needs. Made with MONDO’s signature high-quality standards, it’s durable, safe, and perfect for hours of creative beach play. Key Features: Complete sandcastle set with essential tools Durable,...

Bestway Steel Pro MAX' 12' x 30"/3.66m x 76cm Pool Set - Corrosion resistant metal frames. Easy to dissemble when preparing for off-season storage. Heavy-duty PVC and polyester 3-ply sidewalls. Printed mosaic inner liner on the sides and bottom of the pool. Built-in flow...