{"title":"Soft Toys","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBring comfort, creativity, and imagination to playtime with our collection of soft toys for kids. Designed with soft textures and lovable characters, these cuddly companions are perfect for hugs, storytelling, bedtime routines, and everyday adventures.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSoft toys encourage imaginative play, emotional connection, and creativity while providing children with a comforting friend to share special moments with. From cute plush animals to character favourites, there are soft toys for every child and occasion.\u003c\/p\u003e","products":[{"product_id":"sb-friendship-dinosaur","title":"Snuggle Buddies Friendship Dylan the Dinosaur Soft Toy","description":"\u003cp\u003eSnuggle Buddies Friendship Dylan the Dinosaur Soft Toy. Invite a roar some new pal to playtime with Dylan, the 30cm Friendship Dinosaur from the Snuggle Buddies range. Dylan the dinosaur is such a cute new friend well suited to cuddles and snuggles. Children will love this Dino's super-soft fabric and friendly expression. Whether they imagine prehistoric adventures together or snuggle up together at naptime, they'll love having fun with this soft, mint green dinosaur toy. If you love Dylan, there are plenty more Snuggle Buddies in the range.\u003c\/p\u003e","brand":"Snuggle Buddies","offers":[{"title":"Default Title","offer_id":42056726052929,"sku":"315-10180-I","price":49.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/315-10180-I-1.webp?v=1768625865"},{"product_id":"bumbumz-beach-bumz-4-5-pdq12-woc","title":"Bumbumz Beach Bumz 4.5 Inch - Sold Per Piece","description":"\u003cp\u003eBumbumz Beach Bumz 4.5 Inch - Sold Per Piece. Meet BumBumz, the squishy, collectible beanbag plush friends. Each character is as unique and diverse as the people who collect them. This 6-piece assortment has something for everyone, well suited to cuddling, sensory play, and imaginative adventures. Once you pick up a BumBumz, you won’t want to put it down.\u003c\/p\u003e","brand":"Bum Bumz","offers":[{"title":"Default Title","offer_id":42077961224257,"sku":"RBBZ00066","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/RBBZ00066_1.png?v=1769681695"},{"product_id":"spidey-n-friends-little-plush-web-clingers-9inch","title":"Spidey N Friends Little Plush Web Clingers 9Inch","description":"\u003cp\u003eSpidey N Friends Little Plush Web Clingers 9Inch features Spidey, Ghost-Spider, and Miles Morales: Spider-Man, each 9-inch plush is designed for action-packed fun with poseable bodies and bendable arms for creative displays. Equipped with suction cups, these adorable superheroes can cling to smooth surfaces like windows, walls, and mirrors, making them well suited to playtime or room decoration.\u003c\/p\u003e","brand":"Spidey","offers":[{"title":"Default Title","offer_id":42098014355521,"sku":"SNF0034","price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SNF0034-1.webp?v=1768626274"},{"product_id":"pawpatrol-plush-6inch-cdu8-woc","title":"Pawpatrol Plush 6 Inch Assortment","description":"\u003cp\u003ePawpatrol Plush 6 Inch Assortment. Made by the trusted company Gund, each 15 cm plush features materials, expressive eyes, and detailed uniforms, capturing the personality of each adventurous pup. Well suited to play, bedtime, or display, these plushies are ideal for preschoolers and fans of the Paw Patrol series.\u003c\/p\u003e","brand":"Paw Patrol","offers":[{"title":"Default Title","offer_id":42118754336833,"sku":"6061061","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/81hq6vYlFzL._AC_SL1500.jpg?v=1768626359"},{"product_id":"misfittens-kittens-fishbowl-assortment","title":"Misfittens Kittens Fishbowl Assortment","description":"\u003cp\u003eMisfittens Kittens Fishbowl Assortment. Misfittens Kittens plushies, those comical kitties with an irresistible passion for fishbowls, are back with Series 2 and an new look: as Merkitties. These mischievous Merkittens are on the prowl, searching for the tiniest fishbowls they can squeeze themselves into. But now that theyve squished themselves into these tiny containers, they need your help to get them MEOWT.\u003c\/p\u003e","brand":"Misfittens","offers":[{"title":"Default Title","offer_id":42118761611329,"sku":"3946","price":31.2,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/03946-2.webp?v=1768626505"},{"product_id":"keeleco-mini-adoptable-world-10cm-mix-a","title":"Keeleco Mini Adoptable World 10cm Assortment - Sold per piece","description":"\u003cp\u003eKeeleco Mini Adoptable World 10cm Assortment - Sold per piece. A charming eco-friendly soft toy series designed to inspire love, care, and imagination. Each character features beautifully embroidered eyes and unique fashion details that make them irresistibly adorable—just waiting to be picked up and adopted as a new favorite companion.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42130048352321,"sku":"SE2284","price":29.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE2284-1.webp?v=1768626823"},{"product_id":"adoptme-surprise-plush-pets-5-pdq12-woc","title":"Adoptme Surprise Plush Pets","description":"\u003cp\u003eAdoptme Surprise Plush Pets. collection with the Adopt Me. Each plush pet comes in a variety of colors and designs, making every unboxing a fun and experience. 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BumBumz are as unique and diverse as the people who collect them. Once you pick one up, you won’t want to put it down. Made with soft, plush fabric, these beanbag cuties are well suited to cuddling and sensory play.\u003c\/p\u003e","brand":"Bum Bumz","offers":[{"title":"Default Title","offer_id":42144406536257,"sku":"RBBZ00367","price":17.4,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/RBBZ00367-1.webp?v=1768627144"},{"product_id":"bumbumz-kitchen-bumz-4-5-cdu12-6asst","title":"Bumbumz Kitchen Bumz 4.5 Inch Assortment - Sold per piece","description":"\u003cp\u003eBumbumz Kitchen Bumz 4.5 Inch Assortment - Sold per piece. Anything and everything can be a BumBumz. Each character in this Kitchen Series has its own quirky personality: Blender Bonnie is most likely to always mix things up, Cabel is most likely to win a cooking competition, Pixie is most likely to set off the smoke alarm accidentally, Samara is most likely to shake it up in the kitchen, and Phoenix is most likely to kick every party up a notch. The 5-Pack has something for everyone. Once you pick up a BumBumz, you won’t want to put it down. Made with soft, plush fabric, they’re well suited to cuddling and sensory play.\u003c\/p\u003e","brand":"Bum Bumz","offers":[{"title":"Default Title","offer_id":42144406569025,"sku":"RBBZ00388","price":17.4,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/RBBZ00388-1.webp?v=1768627145"},{"product_id":"bumbumz-breakfast-bumz-7-5-cdu6-6asst","title":"Bumbumz Breakfast Bumz 7.5 Inch Assortment","description":"\u003cp\u003eBumbumz Breakfast Bumz 7.5 Inch Assortment. Anything and everything can be a BumBumz. Each character has its own fun personality: Coffee Colton is most likely to have attendance, Sunday is most likely to visit every national park, Melissa is most likely to sleep all weekend, Timothy is most likely to binge an entire series in one night, and Cyrus is most likely to win a game show. The 5-Pack has something for everyone. Once you pick up a BumBumz, you won’t want to put it down. Made with soft, plush fabric, they’re well suited to cuddling and sensory play.\u003c\/p\u003e","brand":"Bum Bumz","offers":[{"title":"Default Title","offer_id":42144406601793,"sku":"RBBZ00153","price":29.4,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/RBBZ00153-group.webp?v=1768627146"},{"product_id":"keeleco-kittens-22cm-4asst","title":"Keeleco Kittens 22cm Assortment 1-piece","description":"\u003cp\u003eKeeleco Kittens 22cm Assortment 1-piece. Cats are fascinating animals with incredible natural abilities. Kittens conserve energy by sleeping an average of 13–14 hours a day. Cats have flexible bodies and sharp teeth adapted for hunting small animals such as mice and rats. Their powerful night vision allows them to see in light levels up to six times lower than humans. With hearing, a strong sense of smell, and impressive athleticism, cats can leap up to five times their own body length.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406634561,"sku":"EK2280","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/EK2280-0.webp?v=1768627147"},{"product_id":"keeleco-puppies-22cm-4asst","title":"Keeleco Puppies 22cm Assortment 1-piece","description":"\u003cp\u003eKeeleco Puppies 22cm Assortment 1-piece. The Keeleco Puppies 22cm Assortment is a soft and cuddly collection of adorable puppy plush toys designed for children and collectors alike. Each puppy is made using eco-friendly materials, offering a sustainable choice without compromising on softness or quality. With their realistic yet charming design, these 22cm plush puppies are well suited to imaginative play, comfort, and gifting. Lightweight and easy to carry, they make ideal companions for bedtime, travel, or everyday cuddles.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406667329,"sku":"EP2282","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/EP2282-1.webp?v=1768627148"},{"product_id":"keeleco-squirrel-red-19cm","title":"Keeleco Squirrel Red 19cm","description":"\u003cp\u003eKeeleco Squirrel Red 19cm. Red squirrel is usually a lovely rusty colour, in the winter their coats fade to more of a brownish-grey. 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This double coat provides natural insulation from extreme cold, heavy rainfall, and powerful winds.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406732865,"sku":"SE0831","price":35.4,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE0831-1.webp?v=1768627150"},{"product_id":"keeleco-sloth-38cm","title":"Keeleco Sloth 38cm","description":"\u003cp\u003eKeeleco Sloth 38cm. Sloths are slow-moving mammals that spend most of their lives in trees. They cling to the trunks or hang upside down from the branches using their very long, sharp, and strong claws that they use to hold on to tree branches. The claws are also their only natural defense against predators. Sloths can extend their tongues 10 to 12 inches out of their mouths. They are related to armadillos and anteaters.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406765633,"sku":"SE1028","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE1028-1.webp?v=1768627150"},{"product_id":"keeleco-bunnies-25cm-3asst","title":"Keeleco Bunnies 25cm Assortment - Sold per piece","description":"\u003cp\u003eKeeleco Bunnies 25cm Assortment - Sold per piece. Bunnies (also known as rabbits) are small, soft-furred mammals loved for their gentle nature and playful behavior. They are easily recognized by their long ears, strong hind legs, and fluffy tails. As herbivores, bunnies feed mainly on grasses, leafy vegetables, and hay. They are warm-blooded mammals with backbones and are known for being social, curious, and easy to care for when kept as pets.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406831169,"sku":"SE1054","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE1054-group_e48fae52-ae35-4b4a-b2e5-83dc0f41be97.webp?v=1768627151"},{"product_id":"keeleco-monkey-mandrill-25cm","title":"Keeleco Monkey Mandrill 25cm","description":"\u003cp\u003eKeeleco Monkey Mandrill 25cm. Mandrills are known for their bright colors and exotic look. They are the largest species in the old-world monkey family. They do climb trees, though, and even sleep there, selecting a different tree each evening. Have you ever seen Disneys lion king. If so, then you know who Rafiki is, Rafiki is actually a mandrill.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406863937,"sku":"SE3053","price":35.4,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE3053-1.webp?v=1768627152"},{"product_id":"keeleco-ram-25cm-2asst","title":"Keeleco Ram 25cm 2Asst","description":"\u003cp\u003eKeeleco Ram 25cm 2Asst. Rams have a unique feature that sets them apart from other animals: a split in their upper lip. This split allows them to pick preferred leaves off of plants with precision and accuracy. This feature is especially useful for rams that live in areas with limited food sources, as it allows them to find the most nutritious leaves and avoid those that may be less beneficial.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406896705,"sku":"SE3058","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE3058-0.webp?v=1768627153"},{"product_id":"keeleco-mermaid-pink-25cm","title":"Keeleco Mermaid Pink 25cm","description":"\u003cp\u003eKeeleco Mermaid Pink 25cm. Dive into a world of fantasy and enchantment with the Keeleco Pink Mermaid. This 25cm mermaid is a delightful addition to your collection, with its captivating beauty and eco-friendly design. Crafted with love and care with its soft pink tail shimmers with a pearlescent finish, adding a touch of magic and elegance. 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Chimpanzees not only get around by climbing and swinging through trees and by walking on all fours (knuckle-walking), but they can also walk upright on two feet if they want to.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144406995009,"sku":"SE6114","price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SE6114-1.webp?v=1768627155"},{"product_id":"keeleco-meerkat-22cm","title":"Keeleco Meerkat 22cm","description":"\u003cp\u003eKeeleco Meerkat 22cm. Meerkats live in all kinds of deserts where it is hot and dry so it is lucky that they do not need extra water in their diets. 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Well suited to cuddling, collecting, and imaginative play, the Animotsu Triceratops is suitable from birth and is safe for all ages. Hand washable, it’s easy to keep clean, making it a delightful gift for babies, toddlers, and collectors alike.\u003c\/p\u003e","brand":"Keel Toys","offers":[{"title":"Default Title","offer_id":42144407224385,"sku":"SF2053","price":39.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4605\/6001\/files\/SF2053-1.webp?v=1768627161"},{"product_id":"motsu-pteradactyl-14cm","title":"Motsu Pteradactyl 14cm","description":"\u003cp\u003eMotsu Pteradactyl 14cm. Animotsu Pterodactyl from Keel Toys are the fun and collectable soft toys with a sparkle in their eyes. Manufactured in super-soft fabrics. 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